KM Discussion 20: Information Asymmetry 

“Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.” 
– Steve Jobs

Key Takeaways

  • The average employee spends 3 hours daily searching for information.
  • Almost 30% of workers are unable to find urgently needed information on a weekly basis.
  • 36% of Gen Z workers and 35% of Millennial workers feel burned out when they consistently cannot find what they are looking for.
  • 21% of Gen Z workers and 18% of Millennial workers feel the desire to simply leave their company when they consistently cannot find urgent information required for them to do their job.
  • When information is eventually located, 45% of it is irrelevant.
  • During an average workday, a Gen Zer spends roughly 183 minutes searching for information, while a Baby Boomer spends roughly 130 minutes.

References

Bergh, Donald D. et al. (2019). Information Asymmetry in Management Research: Past
Accomplishments and Future Opportunities. Journal of Management, 45(1), [128] DOI:
10.1177/0149206318798026

Chui, Michael et al. (2023, June 14). The economic potential of generative AI: The next
productivity frontier. McKinsey Digital.
https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economicpotential-
of-generative-AI-the-next-productivity-frontier#business-and-society

Coveo. (2023). Workplace Relevance Report 2023.